scarlet is attractive to both men and women

Is this supposed to be a play on words? While the article is interesting in itself, read the last sentence that I’ve quoted below, then look at the picture. Funny, no? The gist of the article is that men (and women) are more sexually attracted to those that wear read. It has been like that for quite some time, as the article points out the red light district, red on Valentine’s Day, and the use of red in fertility rituals.

What is more, men seem completely oblivious to the effect that a glimpse of red can have on their emotions.

The researchers said it appeared they were driven by primal instincts that associate the colour with sex…

…The research suggests a man in scarlet is just as irresistible to women.

via Why Men Always Fall for a Lady in Red – wiseperception.com.

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