CompUSA Retail 2.0

I don’t know how clever you would call it, but CompUSA is borrowing the term 2.0 from Web 2.0 coined in the early 2000s. They are claiming to be implementing retail 2.0. Have you ever wished that you had direct access to the internet while shopping in a store so you can read customer reviews or price compare? Well that is exactly what CompUSA wants to do. While at first after reading the term, I thought “Oh great, another piggyback idea that’s going to be awful”, now I think that it’s a good idea for consumers at least. Think about it. It encourages competition, which will help drive the quality of products in the CompUSA stores. (CompUSA needs serious help when it comes to quality.) The consumer won’t have to have an Iphone to check out competitive prices or reviews.

All of that being said, if CompUSA does not improve its quality of products and services, they will be putting themselves out of business by educating the customer. This might be the more likely. It is a good short term idea, but pretty soon we’ll all be walking around with computers attached to our bodies, connected to the web at all times so it won’t matter. Try more long term next time CompUSA.. too little too late.

You can read more about it here.

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